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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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Why Do People Buy Florida Luxury Houses?

There are lots of reasons why an individual may choose to pursue a luxury house in Orlando, Tampa Bay or elsewhere in Florida. Whether it's the beautiful beaches, outstanding attractions and landmarks or other amazing sites, there is plenty to enjoy across the Sunshine State. As such, competition for the ...

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Adding Efficiency to an Older Home

Photo by Vivint Solar from Pexels When your pocketbook determines you can’t afford a new, energy-efficient home, you can still satisfy your preferences by upgrading an older house. Try these options for improving energy efficiency in your home. Apply for the FHA’s Energy-Efficient Mortgage program. With an EEM, you can finance an already energy-efficient home or ...

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